The Tata Motors People’s Car – Tata Nano
Janeiro 25, 2008
A few days ago Tata motors presented Tata Nano, the worlds cheapest car, also called “People’s car” or “One lakh” (which stands for 100 000 rupees). It’s like a revival of the ideas behind the Volkswagen (yeep, that’s means people’s car in German) was launched back in the 40’s in Germany. An inexpensive car for the masses.
The launch of the Tata Motors People’s Car is both good and controversial. Some questions pop up in my head.
• Is it a capitalizing on the country’s expanding middle class – or a transportation solution for the big masses?
• What will happen with the climate changes when millions of new people (in Asia, Africa, Latin America etc) will start to drive cars?
• If you think that is bad, isn’t it double standard when we in Western countries deny others a development we ourselves had the opportunity to take part in earlier?
• Could it be a push forward for other car brands that smaller engines create less carbon dioxide?
What do you think about Tata Motors People’s car – the Tata Nano?