Best Global Brands – The 100 Top Brands
Julho 27, 2007
The 100 Top Brands
BusinessWeek and Interbrand team up to rate the best brands
Interbrand takes many ingredients into account when ranking the value of the Best Global Brands. Even to qualify for the list, each brand must derive at least a third of its earnings outside its home country, be recognizable outside of its base of customers, and have publicly available marketing and financial data.
The brand valuations draw upon publicly available information, which has not been independently investigated by Interbrand. Valuations do not represent a guarantee of future performance of the brands or companies.
Click on to get a snapshot of each of the 100 brands.
Data: Interbrand, JPMorgan Chase & Co., Citigroup, Morgan Stanley, BusinessWeek
Ver todas: businessweek.com